I love art, technology, culture & the intersection between them. I enjoy music, movie & video games. I believe empathy, passion & knowledge are pillars of creating a timeless design.
Expertise
Things That I'm Good at
Skills
Interface Design
Interaction Design
Design Systems
Design Management
Icon & Illustration Design
Usability Evaluation
Tools
Figma
Photoshop
After Effects & Lottie
Illustrator
Miro
G Suite
Hobbies
Travel
Crypto
Tennis
Movies
Music
Coffee
Experiences
What I've Done. Where I've Been.
Aug 2022
to
Present
Delivery Hero
Senior Product Designer
Berlin, Germany
Streamlined the start shift experience for riders, resulting in a substantial reduction in start shift errors
Actively collaborated with the Rider app design system team to establish standardized error handling guidelines
Enhanced the map experience for DH entities' Rider apps by introducing redesigned map layers and interactive elements for improved functionality
Jul 2020
to
Now
Digikala
Head of Design
Tehran, Iran
Oversaw a diverse team of 17 designers, 2 writers, 2 researchers, and a program manager, ensuring their deliverables, performance, growth, and well-being.
Provided coaching and mentorship to individuals, fostering improvements in quality and facilitating career advancement.
Successfully scaled the team from 8 to 22 members, strategically adding new skill sets to meet the demands of a rapidly growing organization.
Developed clear quarterly and yearly team objectives and key results (OKRs) to align efforts and drive success.
Led and supervised significant projects, including a comprehensive visual redesign of a website encompassing over 100 pages and states.
Managed the design process for the Digikalajet Application and website, the company's new on-demand shopping product, resulting in over 100,000 downloads on Google Play.
Designed Pindo, the company's new classifieds product, achieving over 150,000 installations on Google Play and Cafebazaar.
Oct 2016
to
Jul 2020
Digikala
Senior UX Designer
Tehran, Iran
Revitalized the checkout process of Digikala.com, delivering an enhanced user experience and improved usability for customers.
Constructed a promotion center page within the main shopping site, resulting in a two-fold increase in engagement time on promotion pages.
Restructured two services in the ad service section of the seller panel, improving efficiency and functionality.
Played a pivotal role in building an organization-wide design system encompassing over 500 components, serving six distinct B2C products.
Collaborated with two other designers to co-design the new Digikala app, which garnered over 10,000,000 downloads on Google Play.
Oct 2016
to
Oct 2017
Saravapars
Senior UX Designer
Tehran, Iran
Provided design support and guidance to over 10 small to mid-sized startups within the Sarava investments ecosystem.
Created over 20 user-centered and strategic artifacts, including Personas, Empathy Mapping, Heuristic Analysis, Wireframes, Customer Journey Maps, User Flows, and Prototypes.
Conducted UCD (User-Centered Design) and design workshops for over 100 small startups as part of the Avatech accelerator program, fostering design thinking and user-centric approaches.
Oct 2016
to
Oct 2017
Saravapars
UX Designer
Tehran, Iran
Designed and shaped over 5 products for small-sized startups, providing design expertise to teams lacking a dedicated designer.
Successfully developed and launched the Saravapars new website, completing the project one month ahead of schedule.
Conducted usability tests and design sprints in close collaboration with more than 5 startup teams, ensuring user-centric and efficient design solutions.
Audited and evaluated the UX and visual quality of over 10 products, employing usability heuristics and gestalt principles to identify and address areas for improvement.
Sep 2012
to
Oct 2015
UI/Motion Designer
UI Designer
Tehran, Iran
Designed and created over 50 marketing landing pages, tailoring them to meet the specific needs and preferences of users and clients.
Applied design principles and user-centered approaches to craft engaging game interfaces for 2 projects.
Produced visually compelling motion graphic projects and 2D animations for over 10 initiatives, enhancing the company's in-house projects.
