My Interests, Expertise & Experiences

I'm Farid Nobar

a UX Designer based in Berlin.

I love art, technology, culture & the intersection between them. I enjoy music, movie & video games. I believe empathy, passion & knowledge are pillars of creating a timeless design.


Things That I'm Good at


  • Interface Design
  • Interaction Design
  • Design Systems
  • Design Management
  • Icon & Illustration Design
  • Usability Evaluation


  • Figma
  • Photoshop
  • After Effects & Lottie
  • Illustrator
  • Miro
  • G Suite


  • Travel
  • Crypto
  • Tennis
  • Movies
  • Music
  • Coffee


What I've Done. Where I've Been.

Senior Product Designer - Delivery Hero
Aug 2022

Delivery Hero

Senior Product Designer

Berlin, Germany
  • Streamlined the start shift experience for riders, resulting in a substantial reduction in start shift errors
  • Actively collaborated with the Rider app design system team to establish standardized error handling guidelines
  • Enhanced the map experience for DH entities' Rider apps by introducing redesigned map layers and interactive elements for improved functionality
Head of Design - Digikala
Jul 2020


Head of Design

Tehran, Iran
  • Oversaw a diverse team of 17 designers, 2 writers, 2 researchers, and a program manager, ensuring their deliverables, performance, growth, and well-being.
  • Provided coaching and mentorship to individuals, fostering improvements in quality and facilitating career advancement.
  • Successfully scaled the team from 8 to 22 members, strategically adding new skill sets to meet the demands of a rapidly growing organization.
  • Developed clear quarterly and yearly team objectives and key results (OKRs) to align efforts and drive success.
  • Led and supervised significant projects, including a comprehensive visual redesign of a website encompassing over 100 pages and states.
  • Managed the design process for the Digikalajet Application and website, the company's new on-demand shopping product, resulting in over 100,000 downloads on Google Play.
  • Designed Pindo, the company's new classifieds product, achieving over 150,000 installations on Google Play and Cafebazaar.
Senior Product Designer - Digikala
Oct 2016
Jul 2020


Senior UX Designer

Tehran, Iran
  • Revitalized the checkout process of Digikala.com, delivering an enhanced user experience and improved usability for customers.
  • Constructed a promotion center page within the main shopping site, resulting in a two-fold increase in engagement time on promotion pages.
  • Restructured two services in the ad service section of the seller panel, improving efficiency and functionality.
  • Played a pivotal role in building an organization-wide design system encompassing over 500 components, serving six distinct B2C products.
  • Collaborated with two other designers to co-design the new Digikala app, which garnered over 10,000,000 downloads on Google Play.
Senior Product Designer - Sarava
Oct 2016
Oct 2017


Senior UX Designer

Tehran, Iran
  • Provided design support and guidance to over 10 small to mid-sized startups within the Sarava investments ecosystem.
  • Created over 20 user-centered and strategic artifacts, including Personas, Empathy Mapping, Heuristic Analysis, Wireframes, Customer Journey Maps, User Flows, and Prototypes.
  • Conducted UCD (User-Centered Design) and design workshops for over 100 small startups as part of the Avatech accelerator program, fostering design thinking and user-centric approaches.
Product Designer - Sarava
Oct 2016
Oct 2017


UX Designer

Tehran, Iran
  • Designed and shaped over 5 products for small-sized startups, providing design expertise to teams lacking a dedicated designer.
  • Successfully developed and launched the Saravapars new website, completing the project one month ahead of schedule.
  • Conducted usability tests and design sprints in close collaboration with more than 5 startup teams, ensuring user-centric and efficient design solutions.
  • Audited and evaluated the UX and visual quality of over 10 products, employing usability heuristics and gestalt principles to identify and address areas for improvement.
UI/Motion Designer
Sep 2012
Oct 2015

UI/Motion Designer

UI Designer

Tehran, Iran
  • Designed and created over 50 marketing landing pages, tailoring them to meet the specific needs and preferences of users and clients.
  • Applied design principles and user-centered approaches to craft engaging game interfaces for 2 projects.
  • Produced visually compelling motion graphic projects and 2D animations for over 10 initiatives, enhancing the company's in-house projects.